ProductsMedia and entertainment

Title Performance Index

Cross-platform viewership benchmarking

What it is for

A viewership number on its own says very little. A title that did modestly in a crowded window may have outperformed one that looks bigger in isolation, and a library's value depends more on its decay curve than on its peak. The number becomes useful when it is compared with a cohort of similar titles, matched on territory, genre, budget band and release pattern.

Normalised performance data for film and episodic content across streaming, broadcast, and transactional windows. Each title is scored against a cohort of comparable releases matched on territory, genre, budget band, and release pattern, so the result shows whether it over- or under-performed. Catalogue decay is modelled out to 36 months for library valuation work.

What it does

Territory-level completion and drop-off curves
Comparable-title cohorts with confidence bands
Catalogue decay modelling to 36 months
Day-and-date versus staggered release comparison
Genre and budget-band normalisation
Revision history on every restatement

Coverage: 61 territories
Refresh: Weekly
Delivery: API, S3, warehouse share

How it works

Assemble the cohort

For each title we build a set of comparable releases matched on territory, genre, budget band, and release pattern. The cohort is visible, so you can see what each title is being compared with.

Normalise

Performance is expressed against that cohort, with confidence bands. A thin cohort gives a wide band, and we show it, so a result never looks more precise than it is.

Model the decay

Catalogue performance is projected to 36 months for valuation work. That is the horizon most library transactions and output deals look at.

Keep the history

Every restatement is versioned, so if a figure already used in a negotiation changes, you can explain why.

What you get

Title-level performance scores with visible cohorts
Territory completion and drop-off curves
36-month catalogue decay projections
Release-pattern comparison for day-and-date decisions
API, S3, or warehouse share delivery
Full revision history on every restatement

Who it is for

Distributors and rights holders valuing a library
Commissioning and acquisition teams benchmarking against comparables
Strategy teams assessing release patterns across territories

Discuss Title Performance Index

Briefings, a scoped trial, or a look at your current setup. Tell us what is breaking.

[email protected]

Registered office

VI Data Services Ltd
128 City Road, London, EC1V 2NX, United Kingdom

Telephone

020 8058 7616

Company number

17420568
Registered in England and Wales

QuestionsQuestions

Common questions about Title Performance Index.

DRM solutions

Three corporate use cases, each with a Widevine demo that runs in your browser and checks what your device supports.

Video projects

Example designs for video on Cloudflare, each with a sequence diagram and the platform limits that apply.

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